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Capcom IR: The Secret Of Success - Resident Evil

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  • Capcom IR: The Secret Of Success - Resident Evil



    Pages 14-18.

    An internal look at the history of the franchise. Some interesting things to look at. Of course it's all Shareholder PR spin (ignoring that RE6's 5 million units was well under targets and that it was a new shipping record for Capcom, but no restocks were produced), but it also discusses the focus that Capcom has on the franchise internally currently which in itself is interesting, things like they need to target younger people because the person who played the franchise when it started will be in their late 30's-early 40's etc. and marketing Bio 6 in "fashion mags" - great work that seemingly did. Interestingly the title itself to me is incorrect on this basis. The elements of this have no secret, a lot of what has been successful with the franchise has been luck. And originality. Which the document pulls to show the latter is probably missing, but somehow never comes to that conclusion.
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