Capcom UK expects ORC to be very successful despite "depressed market".
SOURCE: http://www.mcvuk.com/news/read/capcom-new-resident-evil-can-defy-the-market/091968UK product manager Karl Reader said: "Consumers are buying brands they can trust. The Resident Evil brand is synonymous with high production values and quality gaming experiences. We have an extensive DLC plan to further that longevity.
“We know our Resident Evil audience very well; the real challenge is to captivate a wider audience with a new take on team-based action horror. We couldn’t be in a stronger position to achieve just that.”
The game will be backed by mobile ads, homepage takeovers and a variety of ‘rich media’ marketing