Norway Sony official site just posted this image which leads you here -> http://uutforsket.no/
Uutforsket can be translationed as undiscovered or Uncharted!!
Guy on the picture is Fridtjof Nansen here is his what wikipedia says about him http://cs.wikipedia.org/wiki/Fridtjof_Nansen
Also before U3 was announced Dannish Sony made a similiar site with Uncharted motive.